Are you an Influencer or a Full-fledged Digital Marketer? Nonreader or Reader?

Over 300,000 people around the globe have received the google certification in the fundamentals of digital marketing further polarizing the world of Internet Marketers into two categories 

1. Digital marketers who are bold enough to take the course 

2. Some people who just experience the internet through the eyes of "Instagram" and "WhatsApp" yet they call themselves digital marketers, scratch that, they have accepted the title of "Influencers". 

In a world where is still the most visited website because Instagram does not give you the in-depth search results that Google returns and WhatsApp helps people to connect with their contacts and groups, not necessarily a worldwide web of 4,000,000,000 people looking for your products, services, solutions, and brand.

This book is for everyone in the second category (people who have accepted the title of "Influencers" but aspire to become full-fledged Digital Marketers), people who don't know about keyword research, search engine optimization, search engine marketing, email marketing, affiliate marketing, analytics and what a website actually does to make their business even more relevant on the web. Hit this link to buy a copy of these 370 pages that will help you get certified by Google, it has all the Questions and Answers you need to get certified, like me. You can read and take the exam in the next thirty days for just $27.66 / €24.99 / £22.20 / N10,000 we accept PayPal, 2CheckOut, Paystack, Flutterwave Rave, Voguepay. Your currency and Language is also supported.
Most importantly, your clients, your business and everything in your future will thank you for reading "How to be successful at Digital Marketing by Idowu Olayiwola". 


Did you miss me? I missed you, let's discuss the last two weeks


It's been a minute, I know, but I think I have had writer's block over the last two weeks and keeping up with this weekly journal is getting harder and harder but I am glad to be writing to you again today. I want to show you HOW I BROUGHT MY INSTAGRAM OUT OF DEPRESSION, The OPAY Invisible Layer Strategy and How not to build certainty on uncertainty. In closing, I will discuss my solution to the Crisis of FBI arresting Nigerian Yahoo Boys

Maybe I have not been able to write because no major events have happened over the past two weeks but in Lasisi's voice Sumjushappenrighnow

MY INSTAGRAM IS NO LONGER DEPRESSED: I just tried the POD for Instagram Engagement and my Instagram posts have seen an engagement increase rate of over 500% because of this discovery alone. First time I heard of the Instagram POD I thought it was unnecessary but the way the Instagram algorithm is blocking posts from being shown to my followers, I knew I had to do something. I tried it and it worked for engagement. Let's see if it will work for selling too. Join My Instagram POD here

I just discovered The Opay Invisible Layer Strategy and it is the reason why OPay Is Emerging As Nigeria’s Most Potent Fintech. To summarize this, OPay is cutting marginal costs i.e Transactional Costs + Delivery Costs in order to reduce commission fees and maximize customer satisfaction. The marginal costs have become the invisible layer so we can say bye-bye to any business that is based on transaction fees in the near future. If you have a startup idea and you are thinking of applying this to your business, let's discuss

I just discovered that you cannot build certainty on uncertainty. You have done it, I have done it, we have all done it. What does this mean? In asking for your next goal from the world, you have to let everyone know what exactly you have to offer. You can demonstrate the certainty you posses via your Curriculum Vitae/Resume if you are looking for a job, proposals, agreements (with a reputation for being a responsible person this should work), a budget, pitch decks (if you are looking for capital), Readymade products and services with a guarantee that you will satisfy your customers and clients, most of all, the number one problem that digital marketers have - A DEFINITE PLAN, Find out more in my book titled "How to be successful at digital marketing" here 

This email will be incomplete if I don't tell you that Flutterwave can now credit my bank account immediately a customer pays on my website unlike before when I had to wait for 24 hours before I get value delivered. They call it INSTANT SETTLEMENT

In conclusion, Ebola now has a cure, Have you heard of WorldRemit? I got paid last week through them regardless of the negative reviews they are having and Kobo360 raised $30,000,000 from Goldmann Sachs. It is time for your business to GO GLOBAL too. The FBI arrests of 80 Nigerians #IgboYahooBoys is one of the trending topics on Twitter and much has been said, all I can contribute to the topic is that we need to be like God who created the heavens and earth out of a formless void by speaking it into existence.

Ephesians 5
1. So try to be like God, because you are his own dear children.
2. Love others as Christ has loved us. He gave his life for us, a sweet-smelling offering and a sacrifice to God.

If you try to be like God, you will never have FBI issues. See you next week.

PS: I don't own the Aston Martin, na borrow pose wink

Cyberbuddies are going to the global internet marketplace of 4,422,494,622 users, are you?

Digital Marketing hasn't changed in the last 12 years. The only thing that has changed is your awareness.

So I just had a delicious Pasta and Chicken combo at TFC and relaxed a bit to take a selfie as I thought about how we won the brief to create their online presence in 2007. That year, my logical mind was coming to the conclusion that by this year 2019, we would have home delivery as the main way we buy fast food but sadly I was wrong.

Nothing changed, thus the boring look on my face. The idea didn't scale. I still have to go to a fast-food restaurant to buy food. Home delivery is still not really competing with the eat-in option. But does that mean the budget of TFC to create an online presence was totally wasted? Not really.

Sometimes business decisions are made because your competitors are leveraging on certain ideas and opportunities that might make them stand out in your customer's mind so you must explore those opportunities too. Sometimes making a sale or balancing your balance sheet today might mean killing your business in 10 years... This happens 99% of the time according to statistics - people make sales at the expense of their long term business goals.

12 years ago when I was working all night to animate the menu menu... No that's not a typo, the website menu of the TFC website was a food menu that displayed the page you would visit at every mouse over, I thought I was in the web design industry but today, it is clearer to me that I was in the digital marketing industry where my clients' business success is my success.

I am glad that Tastee Fried Chicken is still here today, I am glad that I am still here today and it can only be traced back to their commitment to delivering their promises to #customers as I enjoyed my meal, I thought of the slogan "We do chicken right" which has now changed to "we do you right" to focus the brand on "you" not 🐔 chicken. Maybe that's why I am still in this business today, my focus has shifted from design and coding to "YOU".

To reach out to more people on a global scale, we are setting up translations, currencies, payment methods and country-specific content. You should too! Contact Cyberbuddies here for more information

READ. Don't Let Privacy Issues Shut You Down After You Have Become Successful

Let me share this paragraph from my book titled "How to be Successful at Digital Marketing" with you

This year 2019, Google + shut down, GDPR enforcement clocked one year old for this reason:
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
Why? Privacy is a huge problem online and while some people are getting it right, others are violating our privacy by marketing to us when we did not opt-in for their messages. Courts are closing down businesses while regulatory bodies are creating new laws and enforcing them.

How can businesses succeed in this digital world without violating other people's privacy? You can find out this and more from my book if you just hit the link to place your order now.

Your Instagram Engagement is really low, so is mine. It is a trend, but are there more trends I must know about?

This week comes to an end with some interesting stories in the digital marketing space and it is a pleasure to share some of them with you from Instagram engagement reduction to Microsoft and Google's Accelerated Mobile Pages Project. Make sure you check out the Robots.txt exclusion protocol that is going to affect your rankings on Google and either you, your Search Engine Optimizer or your web developer should pay attention to this on or before September 1st. Let's dive in!


Instagram engagement is down according to a study covered by Search Engine Journal. The engagement stats are averaging at around 0.9% the study says – an 18% reduction since the beginning of 2019. This explains why you have not been getting as much likes and comments on your instagram posts. Read more...


Google are set to formalise the exclusion protocols for robots.txt and while Gary Illyes has stated that nothing is changing (as you can see in this Search Engine Land article), they have also announced that they will no longer be supporting noindex in robots.txt (it’s fine in meta tags, so no need to worry if you’ve been doing it right so far). Read more...

AMP Autocomplete

SEJournal featured a story over the weekend on the fact that Google’s AMP project will now allow for autocomplete options for forms and searches. While the industry at large remains largely unconvinced by AMP, the option for autocomplete and the additional speed boost it represents is another plus for the project. Read more...

Microsoft Ads add parallel tracking

I missed it last week, but came across an article on the Microsoft Ads blog announcing that they will be allowing parallel tracking of ad URLs. Rather than the couple of seconds it takes to redirect through various tracking URLs, consumers clicking on an ad, the blog says, will be taken directly to the final URL while the various measurements continue in the background. Read more...


If it isn’t the name of the new Watson Marketing, then I’m afraid that is the final sign of the end times and we may as well pack it all in. Either way, the extremely impressive IBM AI’s marketing arm has split from the parent company in order to adopt a more agile growth strategy. They’ll be looking to deliver AI powered analytics and marketing automation and, if the demonstrations of IBMs AI work elsewhere is anything to go by, it will be well worth keeping an eye on. Read more...

Are you looking for a wordpress/joomla web design company with certified digital marketers? Cyberbuddies Ltd has been working for over a decade to ensure that you succeed online. Through your mobile-first responsive, search engine friendly, browser friendly website design combined with social media marketing, search engine optimization, pay per click advertizing, email marketing and so much more. We are committed to providing you with excellent digital marketing products and services that will help you focus on what you do best while we handle the techie stuff. Contact us today to get started

How to be a successful yahoo boy?

How to be a successful yahoo boy?

Take a look at these numbers:
10K – 100K

How to make money online in nigeria
1K – 10K

Make money online in nigeria
1K – 10K

Yahoo boys
1K – 10K

Scam format
1K – 10K

I was doing keyword research on the google keyword planner just to get an idea of what people who live in "Ibadan" are searching for especially relating to "MONEY", so I typed "Ibadan Money" in the search box and the results above came up.

YAHOO is the most important word relating to Ibadan Money and it has a monthly search volume i.e the number of times people search for the keyword "YAHOO" on in IBADAN is between 10,000 and 100,000 times. The other keywords and key phrases are interestingly similar. Everyone seems to be looking for how to scam someone else on the internet.

The question really is this: If nobody was getting results, would they still be searching for it that often? Then I wonder how many of the aspiring yahoo boys are aware that they could make much more money doing legitimate work online by selling products and services to Nigerians and even foreigners. They could sell digital products online and get paid via paypal, skrill, neteller or even direct bank transfer. 

The game is about to change now that LIBRA is being created by the LIBRA ASSOCIATION to enable everyone make and receive payments on FACEBOOK MESSENGER and WHATSAPP

Buy my book on Amazon for more ideas on how to make money online via social media marketing

Digital Marketing Trends for 2019

Digital Marketing Trends for 2019

Hello everyone,

I am glad to finally bring you the product of my research on Digital Marketing over the last decade via this blog. I have lied to myself that I am not ready to start sharing my knowledge because my experiences might just be personal not necessarily beneficial to readers but since I published my presentations on Social Media Marketing here and a lot of people came to Cyberbuddies's official website to download it and I am currently going through my Google Digital Marketing Certification training while creating my own course on titled How to gain 20,000 followers on Instagram just like me here, as well as the feedback I am getting from my book on titled How to be successful at social media marketing, it has become apparent that I must reach out to more people on a daily/weekly basis to share knowledge and guide them through this massive opportunity that the internet, websites, social media, mobile apps, and other technological advancements are offering and how they can apply them to succeed in their businesses and reach personal fulfillment.

The trends for Digital Marketing in 2019 include but are not limited to

1. Artificial Intelligence

2. Chatbots

3. Omnichannel Marketing

4. Accelerated Mobile Pages/Progressive web applications e.g

5. Email and Marketing Automation

6. Live Video

7. Voice Search

8. Augmented reality/Virtual Reality

9. Native Advertising

10. User-generated Content

11. Events and Experiences

12. Adwords

We discussed them earlier this year on my (a Toronto, Canada based online radio channel) interview with Yolande and DJ Humble about Digital Marketing Trends for 2019 and to think that so much has changed since I published some articles on BusinessDay e.g Benefiting from social media in 2014 and 2015 will be a good year from businesses operating online, it is clear that I need to come out and engage more people on how to succeed in Digital Marketing often. I will talk about these trends in my future posts. 

Like me, over Four Billion (4,000,000,000) users of the internet want to buy/sell products like laptops, phones, shoes, bags, etc and services like logistics delivery legal accounting, etc and the complex world of digital marketing comes with a lot of jargons that require someone who is knowledgeable to demystify/explain them and assist them to make sales.

I will keep updating this blog while I look forward to direct messages via the livechat feature located at the lower left corner of the screen. Let me know if you have any questions discuss the following topics:

Web Design, Digital Marketing, Social Media Marketing, SEO, Search Engine Optimization, Web Development, Accelerated Mobile Pages, ChatBots, Artificial Intelligence, Long-Tail SEO, Short-tail SEO, Events and Experiences, Adwords, Adsense, Native Advertising, Augmented Reality, Virtual Reality, User Generated Content, Voice Search, Live Video, Email Marketing Automation, Facebook Marketing, Twitter Marketing, WhatsApp Marketing.

I will be explaining them on this blog as we go along. Subscribe to my mailing list above and add me on WhatsApp  for daily notifications

#website #seo #developer #css #programmer #code #web #digitalmarketing #php #webdesigner #technology #websitedesign #software #business #marketing #python #development #java #coder #socialmediamarketing #socialmedia #tech 

#codinglife #graphicdesign #webdev #design #onlinemarketing #programmers #computer #wordpress #softwaredeveloper #computerscience #entrepreneur #branding #geek #linux #startup #ppc #smallbusiness #digitalagency #ecommerce #content #developers #sem #advertising #contentmarketing #softwareengineer #websitedesigner #ux #marketingstrategy #ui #programmerslife

Nigerians will have electricity. Tesla is coming to Nigeria with Powerwall

Finally, it is now possible that Nigerians will have electricity. Tesla is coming to Nigeria with Powerwall and this could be the inflexion point where most electricity problems would disappear, at least at homes. Oyo State should offer Tesla state tax holiday for ten years so that Tesla will locate its Nigeria headquarters in Ibadan! I get it – I really want Ibadan to grow. Sure, just a dream.

According to Wikipedia, the Powerwall is a rechargeable lithium-ion battery stationary energy storage product; it is intended to be used for home energy storage and stores electricity for solar self-consumption, time of use load shifting, backup power, and off-the-grid use

TESLA, a United States electric carmaker and clean-energy company will introduce batteries that can power homes and businesses in Nigeria. This would allow consumers’ in remote areas not on a power grid access to energy and a more stabilized energy source.

Tesla’s incursion into the Nigerian energy market seems well-informed. Consumer groups in Nigeria have raised concerns over the state of power distribution companies(DisCos). DisCos have been accused of estimated billing, exploitation, and unsustainable tariffs after 5 years of power sector privatization from the Nigerian government. Many industries and household consumers are complaining about the services provided to them by DisCos, and it is believed that TESLA batteries could be a solution to this.

However, there are rumours that distribution companies in Nigeria fear that this will lead to a decrease in customers, especially in the industrial sector. Many banking estates and industries already rely on alternative energy solutions. According to a 2016 report by DisCos, the use of these alternatives led to a loss of  about $196.23million.

The list price for a new Tesla Powerwall 2.0 battery, which offers twice the storage capacity of the original Powerwall, is $6,700. Supporting hardware adds another $1,100 to the equipment costs, bringing the total to $7,800. Installation can add anywhere from $2,000 to $8,000 to the final bill, notes EnergySage.

Doctors!!! Artificial intelligence is disrupting your work in China, are you ready for this?

This is amazing – medical services, unbounded and unconstrained, through the power of 1s and 0s. China has shown the template of how medical service delivery would be anchored in the world in the near future.

Ping An Good Doctor, China’s largest online healthcare services provider, has now expanded its AI-geared “one-minute clinics” across eight major Chinese provinces and cities. With signed service contracts for almost 1,000 units and a growing user reach of over 3 million patients, the company has stocked its 24/7 compact booths with more than 100 categories of cryogenically refrigerated common drugs, purchasable through smart vending machines. Each clinic houses an ‘AI Doctor,’ trained to collect data on patient symptoms and medical history through voice and text input, after which one of Ping An’s human doctors provides remote diagnoses, medical advising, and immediate online prescriptions.

As the Chinese government drives forward a comprehensive “Healthy China” strategy, the nation’s online healthcare market continues to boom. Predicted to surpass US$14.4 billion in value by 2025, the domestic market has seen countless new players, with Ping An Good Doctor at the helm. Offering everything from online consultations for over 2,000 common diseases to one-hour drug delivery services, Ping An’s platform serves as a groundbreaking example of digitized and democratized healthcare: a glimpse of the future in which any patient can access transparent health information, expert advising and medical care anytime, anywhere.

Source: Diamandis newsletter:

Cyberbuddies Mobile App Usage Rankings 2018 - my top ten most used apps this year

As we draw the curtains for 2018, let's take a minute to look at the mobile apps that have come to shape our way of communicating. While most of us started our use of the internet for communication at the level of electronic mail or email, there is no denying that other technologies have come to compete with this method first by using the email as a platform for business growth/user verification then eliminating it altogether and focusing on the mobile phone number as a means of user verification while communication is being taken over by other apps. Here are my top ten most used apps based on where I communicate the most with new/old friends and customers on mobile, tablet and desktop. 


The Bible app is always on standby for references in case I need some clarification on some issues and while I don't want to come across as a religious bigot, the Bible is indeed a must-have and must-use for everyone using a smartphone these days. Because I always plan my day, week, month, year; Note is useful for writing quick ideas and reviewing them. Sometimes I include account payables/receivables and other data/information that I can't keep in my head. The Bible and Note are at a distant tenth because other apps took more of my time in 2018


If data was more affordable in Nigeria, YouTube might be at number two for me because I love videos however, I had to cut down on internet consumption. I subscribed to a few pages in 2016 and 2017 e.g Alux, School of life, House on the Rock, Dog training videos and I never missed any of their videos but in 2018, I had to be more frugal with my data consumption. So I place youtube at number nine


Transactions go on every now and then and sometimes the shortcodes don't work so these Mobile apps can be used to send money, confirm transactions, buy airtime, make payments. They fall at number eight in terms of usage frequency in 2018


I love to create great photos and videos for Instagram. Even though I don't get to share all of them, my phone app was an important part of the creative process in 2018. It is at number seven


It would have been a competition between the default email app on my phone and Gmail but GMAIL allows me to see attached files on my sent folder and it syncs my official email on laptop with mobile so that what I see on mobile is the same as web unlike the default email app which doesn't have this feature. All I have to do is use IMAP instead of POP during configuration. I've since moved all my official email accounts to Gmail and that makes GMAIL the sixth most used app on my phone.


While I communicate on WhatsApp and Instagram and check emails, I love to listen to good music or audio books. This app can easily be the most used app of the year in terms of the number of hours I kept it on and working, but it comes at number five because I'm usually thumbing at other apps while I listen to good sounds coming out of it.


Meeting new people every day means updating my address book daily as well as making and receiving calls. This app even though it was the basis of creating the original telephone drops at a distant fourth in terms of usefulness for me in 2018


I do a lot of research. I have an average of 10 questions popping up in my head on a daily basis and I always "Google" them. When I get answers, I share on WHATSAPP and other platforms. Then every now and then I see an interesting advert with a link that redirects me to Chrome, I get on it again. An interesting feature that complements its ease of use and access is its ability to remember my previously searched keyword phrases and websites visited whether I use it on mobile, tablet or laptop. Chrome is the third most used app for me in 2018. Sometimes I use it to check Facebook, Twitter and even Gmail.


I posted my first picture on IG in 2013. That's exactly five years ago. I was testing the app on Bluestacks because it wasn't available on BlackBerry. It was just made available on Android and I had to check it out. Only iPhone users had been posting their Instagram pictures on Facebook and Twitter up till 2013. With this Android app release and Bluestacks allowing me to simulate Android on my laptop, I used my laptop webcam to share my first picture on Instagram. I got no likes after many days so I dumped the app only to come back after I got another Android phone. The rest is history, I have gained a lot of followers on Instagram and have made sales to a lot of them and that makes it the second most used app for me in 2018


When I first saw WhatsApp in 2011, it was not as fluid and popular as Blackberry Messenger but from my experience with Microsoft Windows operating and its popularity over Apple Mac operating system because of its ease of access using other people's phone number to reach them online and the cross-platform usability - all IBM type pcs could use the Windows operating system whether Dell, HP, Toshiba etc. I knew that WHATSAPP would become just as popular as Windows and even beat Blackberry Messenger (BBM) on the long run because BBM ran a closed system - the BBM app, subscription and mobile device did not allow outsiders to come in. WhatsApp runs an open system, it has won the race for the best messenger app and it remains the most important app for personal communication and business in 2018. From WhatsApp audio and video Calls to voice notes and the latest innovation of status updates, this app has become the most important app on my phone. I am a member of numerous groups and I sell here more than anywhere else on the internet because the Nigerian internet users have trust issues and prefer to relate with sellers on a personalized space for a while before committing their funds. I honestly don't know the number of people on WhatsApp who keep waiting for my posts, sometimes I am shocked when I get a dm from someone who claims to know me better than I know myself and they are right. Thank you, WhatsApp!

For me, digital marketing is a lifestyle. It is important to balance marketing online and keeping up with friends and family so reaching the balance is what drives the decision to use these apps most of the time. The choice of apps is not likely to change in 2019 unless someone launches a real game changer like this

We would love to speak with you about your app preferences and digital marketing plans for 2019. Hit the link on the lower left corner of your screen to chat.

You can get a copy of my book, HOW TO BE SUCCESSFUL AT SOCIAL MEDIA MARKETING here

What to Expect in the Nigerian Tech Industry in 2019

I have been thinking hard about how 2018 had been very challenging for most businesses in Nigeria especially online where most Nigerians are still having a difficult time converting their valuable products and services into profitable online ventures.

I'd been particularly silent on this matter because I had not seen any interesting growth in the last 9 years in 2015 (last time I posted "news"). I was keeping an eye on the industry but all I was posting were merely opinions from hype men that didn't necessarily provide any real business solutions to large Numbers of Nigerians.

I'm coming out to talk now because yes we have something to discuss about. There are changes and we can all leverage on these changes for business growth and profit especially in 2019.

In the past, I have discussed about IoT - Internet of Things, Payment systems e.g PayPal, e-commerce companies like Konga, Tech Entrepreneurs like Raymond Njoku and more but while I was having a conversation with an old friend today, my attention was called to Artificial Intelligence, Blockchain and Big Data as well and how these are the next level technologies. I agree but I wonder how these will affect Nigerian startups in 2019

So here it goes: The reason I thought I must write this blog tonight is to call your attention to the new FINTECH disruption that is about to happen through Facebook and WhatsApp. It is a Facebook stablecoin. In my mind it means that all my WhatsApp contacts can pay me from WhatsApp without necessarily having my bank details and the payment will hit my bank account instantly and I can pull the cash out of the ATM machine or make a payment online using my card. So all my kenyan, Ghanaian, South African, Canadian, American contacts can pay me directly on WhatsApp on my local currency.

Of course it is more technical than that so let's get to it: 

Stablecoins are digital currencies pegged to a stable asset, such as gold or fiat currencies, or backed by collateral (that could also be a cryptocurrency), or even an algorithm that governs the approach to expanding and contracting the money supply. The goal of every stablecoin project is to achieve the scale and adoption of modern monetary systems, as a store of value and also as a medium of exchange.

I've been staying away from Cryptocurrencies since I learnt about OneCoin on the day it launched in 2013. I even blogged about it but with Facebook's 2.5 Billion users globally, more than $40 Billion in annual revenues and more experience in navigating regulatory bodies, they stand a better chance than Tether, Basis and 120 other startups in this stablecoins space.

This is just one of the disruptive ideas to look out for in 2019. I will share more as we round up this year. Let's chat about what you are looking out for in 2019. Merry Christmas

W3C Web of Things Interest Group meeting in Sunnyvale, California

The Web of Things Interest Group will meet in Sunnyvale, California, on 29-31 July 2015, hosted by Fujitsu. This will be our second face to face meeting this year. We plan to discuss progress on use cases and requirements for realising the vision of the Web of Things as a means to connect different IoT (Internet of Things) platforms via the Web and enable a global market of services. We will review a draft charter for the proposed W3C Working Group on the Web of Things, that we hope to launch later this year.

The Web of Things Working Group will have the objective of standardizing core metadata for the Web of Things Framework, along with APIs and bindings to protocols such as HTTP, Web Sockets, CoAP, MQTT and XMPP. The aim is to provide open standards for discovery and interoperability of services on a world wide basis.

Interest Group members should register for the Sunnyvale meeting as soon as possible. We also have space for a limited number of invited guests, for people who are interested in joining the Interest Group and finding more about its activities. More details of the meeting are on the IG wiki.


HTTP: The Hypertext Transfer Protocol (HTTP) is an application protocol for distributed, collaborative, hypermedia information systems. HTTP is the foundation of data communication for the World Wide Web.

WebSockets is an advanced technology that makes it possible to open an interactive communication session between the user's browser and a server. With this API, you can send messages to a server and receive event-driven responses without having to poll the server for a reply

CoAP: The Constrained Application Protocol (CoAP) is a specialized web transfer protocol for use with constrained nodes and constrained networks in the Internet of Things. 

The protocol is designed for machine-to-machine (M2M) applications such as smart energy and building automation.

MQTT stands for MQ Telemetry Transport. It is a publish/subscribe, extremely simple and lightweight messaging protocol, designed for constrained devices and low-bandwidth, high-latency or unreliable networks. The design principles are to minimise network bandwidth and device resource requirements whilst also attempting to ensure reliability and some degree of assurance of delivery. These principles also turn out to make the protocol ideal of the emerging “machine-to-machine” (M2M) or “Internet of Things” world of connected devices, and for mobile applications where bandwidth and battery power are at a premium.

XMPP: Extensible Messaging and Presence Protocol (XMPP) is a communications protocol for message-oriented middleware based on XML (Extensible Markup Language)


With 120 Million Facebook Users in Africa, Facebook Officially Opens For Business

Facebook has opened its first office in Africa to further the company’s commitment to help businesses connect with people and grow locally and regionally, according to a company statement.

The company’s Africa approach will see it partnering with governments, telecom operators, agencies and other stakeholders to deliver localised solutions to advertisers and users continent-wide.

Most especially, it will continue to focus on tailoring solutions, metrics and ad formats to the needs of customers and advertisers in the mobile-first, mobile-only African environment.

Based in Melrose Arch, Johannesburg, Facebook’s newest business office will be headed by Ogilvy veteran, Nunu Ntshingila, the company’s new Head of Africa.

The office is expected to support the significant growth of businesses and people using Facebook, with the social network’s active user population in Africa growing 20% from 100 million in September 2014 to 120 million in June 2015.

More than 80% of these people access Facebook from their mobile phones.

Facebook will initially focus on growing its business in anchor countries in the major regions of Sub Saharan Africa, including Kenya (East Africa), Nigeria (West Africa), and South Africa (Southern Africa).

The company would also be looking to grow its business in other supported territories such as Senegal, Ivory Coast, Ghana, Tanzania, Rwanda, Uganda, Zambia, Mozambique and Ethiopia.


Konga CEO Sim Shagaya Featured in Forbes

In a recent Forbes interview, Konga CEO and founder, Sim Shagaya shared his vision for the company. The world leading business news and financial information publication also recognized Konga’s role in the lives of Nigerians today saying, “…everyday, consumers in Nigeria and across West Africa started to log onto for products that they otherwise were purchasing in physical retail stores”…

Excerpts from the interview below:

Chatting with Sim Shagaya is like an intense, super-charged colloquy on doing business….in Africa. “We are the custodians of the dreams of the middle-class of Africa,” Shagaya emphasized repeatedly, as he talked about his fast-growing e-commerce company,, that he founded just 2 years ago, July 2012. With his ambitious goal of making ’the engine of trade and commerce in Africa’, the e-retailer’s dynamic founder and CEO is betting big that Africa is poised to be the next frontier for online retail. “

PS4 Slim images appear, but are they real?

Early this morning a number of images appeared on gaming forum NeoGAF claiming to be a new, slimmer version of the PlayStation 4 carrying the codename Monolith. We’ve included the images here for your scrutiny.

Sony has been slimming down and re-releasing its console during every hardware generation since the original PlayStation. That first PlayStation became the tiny PSOne, the PlayStation 2 got a similar, tiny re-release using the name PlayStation 2 Slim. But with the PS3 we got two slimmed down models in the form of the Slim and then Super Slim. Inevitably this will also be the case for the PS4, but isn’t it a bit early for Sony to be considering a new SKU?


Typically a slim model console takes 3-6 years to appear. We’re only just entering the second year of the original PS4 being on sale, however, the components inside the console are much more common than in previous machines, so it could be optimizations have already been made that bring Sony a significant cost saving they can’t ignore. And that’s what Slim models are all about. Sure, we as consumers may desire a smaller machine, but Sony wants to maximize profit as quickly as possible.


This PS4 Slim design looks much more basic than the current PS4, but it’s also significantly smaller while still able to be used vertically in a stand. The NeoGAF community is calling these images out as fake, but they may just be planning phase documents for the Slim that will arrive, maybe in 2016-17.

What do you think? The general consensus seems to be it’s just too early in the lifecycle to be anything other than a well put together fake.


21 Amazing Things You Didn't Know You Could Do With Google

You'll be a master of the internet with these awesome Google hacks. Pay attention to number 3 and check when the sun will rise in your city with Number 12. Enjoy!

21.) You can use Google as a timer by entering the time in the search bar. Tick...tock...tick...tock...I was virtually screaming when I heard the sound of my old analogue alarm clock at the end of the count down.

20.) You can ask Google to calculate the tip on dinner.

Google Hacks

19.) You can use Google to find out when any holiday is.

18.) You can look up movie release dates in a jiffy.

17.) You can use it like TV Guide and look up the schedules of all your favorite shows.

16.) Trying to be healthy? Get help deciding what to eat.

15.) You can have Google find songs from bands you like.

14.) Or if you feel like reading, find out the titles of books by your favorite authors.

13.) It can check on your flight for you.

12.) And tell you the exact times of sunrise and sunset.

11.) It’ll give you info about any company.

10.) You can tell it to roll over—and it'll do it for you. Just type in "do a barrel roll." Woooow!!!

9.) Or you can make it lean over just a little bit by telling it to "tilt." Coooool!

8.) Search for “recursion,” and you’ll get stuck in a loop.

7.) If you include anagram in a search, Google will create anagrams out of the words you enter!

6.) And make a joke if you're just trying to define "anagram."

5.) Searching for “Festivus,” brings up the sacred aluminum pole.

4.) Google totally geeks out on you if you enter “binary” or “hexadecimal."

3.) Play a hidden game built into the search engine. Enter “Zerg Rush."...Destroy the zeroes before they eat up your search!

2.) Look up the meaning and etymology of any word.

1.) Lastly, type in “Google 1998″ for a retro version of the search engine.


Toyota, Kia Okay Nigeria’s Assembly Plants

Nigeria’s dream of being the hub of automobile industry in West Africa has received a boost with two key manufacturers agreeing to establish assembly plants in the country, RASHEED BISIRIYU writes

The Federal Government’s new automotive policy has attracted two major vehicle manufacturers, Toyota Motor Corporation and Kia Motor Corporation, which have commenced preparation towards setting up assembly plants in the country.

Indications emerged on Sunday that the Japanese automaker, Toyota, had finally given in to pressure from its representative in the country, Toyota Nigeria Limited, to start an assembly plant in Nigeria next year if it hoped to retain its number one position in the local auto market.

The move coincided with a confirmation on Friday by Kia, a Korean firm, to roll out its first set of vehicles from its Nigerian plant in September this year.

This is coming less than three months after another auto giant from Japan, Nissan Motor Company, unveiled the first set of Patrol jeeps assembled in its Lagos-based assembly plant, which were presented to President Goodluck Jonathan in Abuja.

The new auto policy announced in September last year, which took effect on July 1 this year, had raised the import tariff on fully built cars from 20 per cent to 70 per cent for companies without assembly plants in the country, with a zero per cent duty on imported Completely Knocked Down vehicles. The CKD refers to the total number of parts required to assemble a vehicle.

The TNL and the National Automotive Council, an agency of the Federal Ministry of Industry, Trade and Investment, had before now, confirmed that the TMC was carrying out a feasibility study on the possibility of setting up an assembly plant in Nigeria.

Our correspondent reliably learnt on Sunday that after two visits by a technical team from Japan, the TMC agreed to set up an assembly plant in the country in July next year.

The one-year period, according to the source, is to enable the country to stabilise its erratic electricity supply, which the Federal Government says looks promising with the privatisation of the power sector.

The team also reportedly raised the issue of volume or the buying capacity of Nigerians as a major factor in establishing an assembly plant.

But it got strong assurances from the TNL that the markets in the neighbouring countries would also be mobilised to buy their new Toyota vehicles from Nigeria.

“The good news is that Toyota has finally agreed to set up a plant in Nigeria; we should expect it by July next year; it is for real,” said the source.

The Chairman, TNL, Chief Michael Ade.Ojo, first dropped the hint of a Toyota assembly plant in Nigeria last year at the unveiling of the new generation RAV4 in Abuja.

He had said, “This is a serious plan that should materialise soon by God’s grace; when we get most of the things (required), I can assure you, we will get an assembly plant in Nigeria.”

He listed the conditions as regular power supply and a big market to continually consume the volume that would be coming from the assembly plant.

It is expected that a Toyota assembly plant in Nigeria will lead to a reduction in the price of the brand of vehicles; create more jobs, and result in improvement in technology and economic development.

Ade.Ojo had said the company was carrying out a survey to obtain necessary data that would lead to the establishment of the plant.

Toyota currently sells between 18,000 and 20,000 new vehicles in Nigeria annually through its seven accredited dealers nationwide.

The figure represents about 40 per cent of the new vehicles being sold in the country every year; while imported used vehicles, popularly known as Tokunbo, dominate the auto market, with about 200,000 units yearly.

The Korean automaker, KMC, has also announced its plan to roll out the first set of made-in-Nigeria Kia vehicles from its plant in Lagos in September.

The automaker’s Africa and Middle East Manager, Mr. Homer Kim, gave the indication at a ceremony to inaugurate the Kia ultramodern showroom in Lagos.

A statement by the company on Friday said Kia’s decision to establish a local plant in Nigeria followed the “Federal Government’s proclamation of a modified National Automotive Policy that seeks to revolutionise Nigeria’s automotive industry and steadily discourage the importation of fully built-up vehicles.” 


DealDey launches more awoof

Are you a merchant, distributor or importer? Do you have slow-moving/open-box inventory that has been a source of worry to you for a while? Electronics? Home Appliances? Gadgets? Furniture? Are you already counting losses on the stock-pile of inventory that can still bring you some returns to you if fed to the right audience? Seeking a visible platform to sell them off quickly and still make money? 

DealDey, Nigeria’s best Online Store and Daily Deals website, recently launched a liquidation platform that focuses on this kind of merchandise at ridiculously discounted prices. This category is called ‘CARRY GO!'

Merchandise in this category usually are aged stock, slow movers and products that have superficial blemishes which do not alter the general functionality of the product. All products on Carry Go are DealDey has successfully cleared out stock-piled inventory ranging from generators, television sets, air conditioners, kitchen appliances and lots more from the warehouses of notable brands within a few weeks. Your business can experience the same boost!


Abuja Grocery Shopping Made Easy with Ahia Online Mart

Abuja's first online grocery supermarket launched on Monday, 30th June 2014. With hectic schedules and increasing unrest in the nation's capital, this seems to be a welcome alternative. 

Abuja residents can now enjoy grocery shopping online and have their orders delivered within 24 hours. A delivery fee of N300 is charged with free delivery on orders over N10,000. Continue...

The website is user-friendly, with vibrant pictures which gives the site a nice tone. Ahia's founder says the website is company is working on a mobile platform but works perfectly on a desktop or tablet.

Customers are to expect more products and categories such as recipe corner and ready meals. 

Check out the website on 


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