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News in the Nigerian tech industry

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You often see articles about successful investors (who make money) in IQ Option while wandering on Facebook or a certain online community. Do they have anything different from you? Why do they earn money and you don’t? What is the reason that losses are clinging to you during trading? If you get into the 8 things below, you will easily lose money in IQ Option. Find ways to avoid them if you want money to come to your account.

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8 reasons why you lose when trading in IQ Option

Becoming a successful trader is a very difficult journey because you are subject to many unpredictable random risks. Therefore, the loss is also inevitable.

However, it’s not like we let losses go on uncontrollably. If you get into the following 8 things, I believe you are now at a loss.

Try to get an epic trading history just to show off

Try to get an epic trading record

Do you want a transaction history full of green orders (winning trades)? Are you proud compared to other traders whose winning/losing rates are uneven, in which green orders alternate with red (losing) orders that do not look so good?

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digital marketing trends for 2021


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For many years, we have heard complaints that social media activism has had little to no impact on the local Nigerian political landscape but 2020 was the year that confirmed the reality of the impact that social media has had and can have on our daily lives especially in our decision-making, habits and cultural values. The first two videos in this article were recorded during the massive #ENDSARS protests at Challenge, Ibadan, Oyo State, Nigeria and they reflect the fifth digital marketing trend for 2021.

Now that the pandemic is no longer restricting our movement as it was last year, it’s time to look ahead to what we can expect from the next 12 months.

2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge at all, with various forced adaptations reshaping elements of the marketing landscape.

Most notably, eCommerce sales went through the roof, people spent a lot more time on social media, and video conferencing became the norm. This has led to a major shift in the way brands connect with their consumers.

So, as we approach the end of the first quarter, what marketing trends will continue to permeate in 2021? 

Here are some key trends to consider:

  1. Live-streams and an increase in influencer content

Stay at home orders meant events were cancelled, and consumers were unable to attend in-person events. They weren’t even able to socialize with their friends and family. 

This led to an uptick in the number of people tuning into live-streams, whether it was a branded live-stream, a live video from their favourite celebrity, or an online workshop. 

On Facebook, live viewings spiked by 50% during lockdown periods, while viewings on Instagram surged 70%. TikTok use shot up in 2020, and there’s a good chance we’ll see this upward trajectory continue to play out in 2021. 

Human-drive content like influencer live-streams can create trust, and tap into the "in-the-moment" connection that 2020 consumers crave. 

Amazon Live really got going during the pandemic. Influencers took to the platform to promote their favourite products during live events. What’s more, the live streams were shoppable, which meant viewers could make purchases while they were watching. 

NYX Pro Makeup ran a similar promotion, where they invited influencers to live-stream make-up tutorials for their annual Pride celebrations. 

  1. More goodwill and purpose-driven missions from brands

The 2021 Hootsuite Social Trends report notes that: 

“The smartest brands will understand where they fit into customers’ lives on social media, and they’ll find creative ways of fitting into the conversation.”

At the core of this is the need for transparency. 

It’s impossible for consumers to connect with brands that they see as 'shady' or insincere. Why would they want to invest in something that they can’t trust or don’t believe in? This is why connection will be pivotal for brands that want to remain trusted sources in 2021. 

Now more than ever, brands are having to dig deep to find out how to flourish in turbulent times. A report from Deloitte states that, to do this, brands need to “be deeply attuned to why they exist and who they are built to serve”. 

We’re no strangers to seeing brands doing good things, but there will be an even bigger emphasis on this in the rest of 2021.

We’ll see more brands running campaigns like Hilton’s #HotelsForHeroes, where they gave away free rooms to medical workers or Chanel’s contribution to the pandemic where they tasked their seamstresses with making face masks. 

  1. UGC – User Generated Content to enhance the customer experience

Customer experience has never been more important. 

Consumers crave enjoyable experiences with brands that are easy and memorable. They want proof before they buy and they want to be reassured - after all, no one wants to make the wrong decision.

User-generated content (UGC) ticks all the boxes when it comes to connective content:

  • It builds and strengthens communities
  • It’s relatable and uplifting
  • It enables brands to meet customers where they’re already hanging out
  • It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures

UGC has long been an effective way for brands to forge relationships with their customers and provide social proof, and this will be a common theme in 2021 as well. 

  1. An emphasis on sustainability

81% of consumers strongly feel that companies should help improve the environment. 

It’s a number that’s not that surprising. Over the past couple of years, we’ve seen a shift in brands moving towards a more sustainable future, whether it’s through the materials they use, the packaging, their systems, or something else.

The hunt for a greener planet continues, and consumers are actively seeking out brands that are purpose-driven and conscious about the environment. As the world remains a fragile place, it will be key for brands to reiterate their sustainability in 2021. 

The Ocean Cleanup is a great example of a brand that’s done this well. In late October, they presented their first product made solely from plastic collected from the Great Pacific Garbage Patch. 

They used TINT to share the announcement, which outlined how the brand will continue to use recycled products from the ocean to create beautiful, sustainable products. In a full-circle turn of events, the revenue generated from the products will be pumped back into the brand’s cleanup campaign. 

  1. Inclusivity/Participating in Socio-political Issues will be key

Inclusivity & socio-political issues also became a bigger focus in 2020, with the End SARS, Police Brutality Protests, Herdsmen Crisis, Black Lives Matter movement highlighting endemic issues that linger within various elements of society.

study by Accenture shows that the cultural shift towards inclusivity is also impacting purchase behaviour, with 41% of shoppers shifting away from retailers which don’t reflect their views on identity and diversity - and 29% are willing to switch brands completely if they don’t show enough diversity. In that vein, everyone is talking about issues these days so a good way to connect with people on a deeper level, as well as a great conversation starter, is the socio-political issues that affect their daily lives.

Brands that are seen to be non-inclusive, or who don’t appear to be a part of the inclusivity, socio-political conversation, will likely see impacts in 2021. On the flip side, brands that openly showcase their involvement in inclusive causes, will reap the benefits and drive deeper connections with their buyers. 

  1. Increase in voice and visual search

An increasing number of consumers are searching via voice-activated tools like Alexa. Perhaps that’s due to people have been stuck at home, with limited opportunities for conversation, or perhaps it’s simply because this type of technology is more readily available (about one in four American homes has a smart speaker of some kind). 

But it’s not just voice search that will prevail in 2021 - we can also expect other creative search methods to rise to the top, like visual search.

Tools like Google Lens enable consumers can search for whatever they can see. This means marketers will need to focus even more on image alt-text and sitemaps for images. Over the next year, visuals will become increasingly important in the SEO game. 

It’s going to be profitable too: Retail Customer Experience estimates that by 2021:

"Early adopters that redesign their websites to support visual and voice search will increase their digital commerce revenue by 30%.” 

  1. Easy-to-consume content

2020 also saw people leaning on easy-to-consume content - things like podcasts that can be consumed on-the-go or newsletters that land directly in subscriber’s inboxes.

Studies show that 55% of Americans now listen to podcasts, while newsletter mentions were up 14% during the lockdown. 

Advertisers are spending more on podcasts too, which is a hint to their continued success in 2021. 

Convenient and readily-available content like podcasts and newsletters will help brands connect more deeply with customers and provide a more intimate way to stay in touch. 

Take a leaf out of Nisolo’s book. They used their newsletter to connect with customers and check in with them, before providing relevant resources that might help them in turbulent times.

Are you crushing your 2021 goals already?

The unpredictable nature of 2020 has forced brands to think long and hard about how they connect with their customers. Shop closures and stay-at-home orders meant people were stuck inside, which also meant that they were spending a lot more time online. This has pushed brands to branch out and create more human-centric ways of reaching their buyers.

Over the next 12 months, we’ll see this continue. Live-streams will become increasingly common, purpose-driven brands that champion sustainability will rise to the top, and UGC will remain an integral part of every marketing strategy. 

While a lot of people were complaining in 2020, we were getting referrals.

What do we do? Mostly research into the best ways to market products and services online. I feel fulfilled when I think that I have led Cyberbuddies to serve hundreds of entrepreneurs who own online businesses, some of who are planning to build theirs, especially in these crazy times because we are passionate about helping people sell online.

I know you have been receiving my updates but have you taken your time to know how you can work with us by referring us to entrepreneurs you know? 

We appreciate everyone who has referred us to web development, search engine friendly content development, social media marketing, digital marketing speaking engagements, digital marketing book sales, pay per click ad campaigns, online community building projects. We are still here and we will continue to make you look good for being affiliated with us this year 2021.

Contact me on WhatsApp to learn more


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While a lot of people were complaining in 2020, we were getting referrals.

What do we do? Mostly research into the best ways to market products and services online. I feel fulfilled when I think that I have led Cyberbuddies to serve hundreds of entrepreneurs who own online businesses, some of who are planning to build theirs, especially in this lockdown era because we are passionate about helping people sell online.

I know you have been receiving my updates but have you taken your time to know how you can work with us by referring us to entrepreneurs you know? 

We appreciate everyone who has referred us to web development, search engine friendly content development, social media marketing, digital marketing speaking engagements, digital marketing book sales, pay per click ad campaigns, online community building projects. We are still here and we will continue to make you look good for being affiliated with us this year 2021.

Contact me on WhatsApp to learn more

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During the COVID-19 pandemic, we have had the privilege to serve companies in Event ManagementHotels & HospitalityElectric Power SolutionsPhilanthropyFood ProcessingAdvertisingLegal & AccountingLogistics, and more through web development and digital marketing. But WHY and WHY CYBERBUDDIES?

1. These companies are working remotely now more than ever before to reduce physical contact and curb the spread of Coronavirus. They are innovation thought leaders and it is indeed a very good reason to patronize them.
2. For Fifteen (15) years, CYBERBUDDIES have been helping businesses to create their online presence, grow their brand awareness online, and increase the sales of their products and services through digital marketing. We have been and always will be passionate about helping people go global and take advantage of online opportunities. We have authored two books and we teach courses on these subjects.

This email address is being protected from spambots. You need JavaScript enabled to view it.

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We all know that our traditional offline businesses are under threat.

Just today, The Federal Government of Nigeria extended the gradual easing of the COVID-19 lockdown across the country by two weeks and we know that nobody has a cure or vaccine to fight this disease and resulting lockdowns but what does that mean for your source of livelihood especially in a country where palliatives are not being provided for citizens? We all need to embrace digital alternatives to market our businesses. 

As part of our commitment to helping businesses experience marketing with a friend who knows how to sell online and teaches this know-how through books, courses, and mentorship, we have slashed the price of our one-month training course that will help you learn how to keep your business profitable online from Two Hundred and Fifty Thousand Naira (₦250,000) to Twenty Five Thousand Naira only (₦25,000) when you use coupon code "cyberbuddies25" at checkout you get 90% off if you register before 29th of June 2020

Note that this session begins on the 29th of June 2020 at 10:00 am. See you there

Read the full course outline and register

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I used clickbait in my last post because clickbait actually works. 99% of businesswomen won't fail this year or next year or any year and for no reason or any reason whatsoever

Now let me tell you what is really going on in the digital space and what you can do in this lockdown season:

  • Live Video: A lot of Instagram accounts are using live video to keep in touch with their followers
  • Search Engine Optimizers are creating content that will help them rank high in this lockdown and after this is all over in the next few months.
  • Giveaways & Loyalty programs: Your competitors are connecting with your customers through giveaways and outreach programs.
  • Cost per click on sponsored ads have dropped by 6% and fewer of your competitors are advertising to your customers so it is the best time to reach more customers spending time online at a cheaper cost

I wish I could go on but this space is not enough to explain at least six more things you can do this COVID-19 season while you #StayAtHome #WorkFromHome. Join our zoom webinar to learn more and find ways to sell more/market your business this season and when all this craziness is over.

Contact us today to join our zoom webinar

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My name is Idowu Olayiwola, Entrepreneur, Author, Speaker, Computer Scientist, Google certified digital marketer and I just graduated from YCombinator's Startup School. This is how they branded this ONE REASON at YC - "TALK TO USERS". For over fifteen years I have been promoting this idea of TALKING TO USERS EXCLUSIVELY ONLINE and now that the #CORONAVIRUS or #Covid19 is making most of us #STAYATHOME, I am glad that I have built the HABIT of marketing to my customers remotely i.e Digital Marketing.

Digital Marketing is the Hard Work you must put in. After you have decided on the product/service to sell, you must build relationships, work on your content and invest in Adverts before asking for a sale. Ask every successful digital marketer and they will tell you this simple TRUTH. On the other hand, there are people who just want to take your money by selling you some GET-RICH-QUICK schemes online. They tell you to just pay them while they or their app will market your products/services and make you succeed but this is a lie and you soon learn after making the payment.

1. Read, Watch Youtube Videos and Learn about digital marketing.
2. Attend Courses on digital marketing.
3. Find a mentor who is Certified in Digital Marketing and is still learning every day. Your mentor must be practicing what s/he preaches and s/he must be helping others like you.
4. Be patient with yourself and practice until you get results.

If all that doesn't work then you need to attend my zoom webinar coming up on Thursday 16th, April 2020 at 1:00 pm Pacific Time or 4:00 pm Eastern Time.

It is for the businesswoman who does not have the technical knowledge to do this and for companies who do not have the luxury of having a dedicated Information Technology person to assist with digital marketing. You can get to ask questions about anything relating to selling your products and services online

It is FREE for the first 50 women.

To Register, Chat with me on WhatsApp wa.me/23408037830920
Or send me an Instagram dm here Instagram.com/idowuolayiwola

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It has been fifteen years since I chose my career as a digital marketer. I started as a web developer, learning HTML and CSS then PHP. I always knew the day would come that all social gatherings would be questioned as we have it today. I am partly surprised that it took so long. I am also glad that I built an ark along with many other businesses like Google who had the foresight. Now you do not need to fear to be alone because we are here for you.
As many traditional classrooms transition into online learning platforms working from home, we’d like to share the most comprehensive digital marketing course we recommend while you work from home. You get certified by Google and coached by Cyberbuddies so that you can be Certified and successful in spite of the Global  indefinite #Lockdowns

Are you ready to take your career to the next level?

Let's be clear on this, anyone can call you a Certified and Successful Digital Marketer. It is their opinion and they are entitled to it, however, in this global village where everyone is trying to be the best, guess who is in the best position to call you a "Certified Digital Marketer"? You guessed it, GOOGLE. *Insert smiley and bow out*

Oh, before I forget to explain "Successful", who is in the best position to call you successful? YOU, your feelings, your beliefs, your knowledge of who you are, the quality of people around you; your personal standards and values, the number of resources you own and the amount of income they generate for you. While it is OK to sometimes lack imagination and have built-in prejudices, you are still obviously who you think you are because as a man thinks so is he - The book of Proverbs

If you are satisfied with where you are right now, you don't need to continue reading this email but if you want more success and certification especially in the digital world, you need to "keep trying proven success methods and pick up new positive habits". That's how 99% of success coaches articulate it. Guess who can show you what they did or what others are doing to keep getting more successful online? You guessed it again, GOOGLE. *Insert wink*

Become a Successful Google Cerfified Digital Marketer Now

It has been scientifically proven that it takes thirty days to pick up new habits, so I highly recommend that you take the Fundamentals of Digital Marketing Course by Google and join our online classes to help you gain a deeper understanding of the course so that you can localize it to suit your particular case and that's where we come in. 

Why Cyberbuddies?

We are Google certified Digital Marketers with over a decade of experience working with people like you to make hundreds of their businesses succeed online. We have authored best selling books on the subject translated to several languages. We have coached several participants to get their certification. See what our participants have to say about us:

1. You can get to ask questions about anything relating to selling products and services online
2. With online classroom training, students are around peers. This allows for team building, as people are joining together to work out basic problems and find solutions as a group.
3. An e-classroom enables a learner to experience support from peers and instructors. This gives a sense of encouragement and belonging to the student, allowing more time to learn things properly
4. Our participants work in Banks, Insurance companies, Oil and Gas Companies, Government, Agriculture,  Advertizing Agencies, Logistics companies, Sports Betting Companies, some are Entrepreneurs and they come from different cultures and countries
5. After the training, you will have access to better GLOBAL jobs, a promotion at your current job and more sales if you are an entrepreneur.

What's more?

240+ Hrs of Learning 
140+ Hrs of Assignments & Case Studies
Led by Industry Experts
Live Instructor-led

How much is it?

The course is broken down into sessions so that anyone can get started at any time that they are comfortable with. It is scheduled for 8 Hours daily from Monday to Saturday between 9am to 5pm

₦250,000 / $700 / £560 / €625  for 30 days
₦80,000 / $225 / £180 / €200 for 7 days
₦12,000 / $34 / £28 / €30 for 1 day

Can I get a discount?

You can get a 20% discount if you sign up before April 7th. Use cyberbuddies20 coupon code at check out

Payment Methods

We accept PayPal, Paystack, Flutterwave Rave, Voguepay, Mastercard, VISA, Verve, Skrill, Neteller, Western Union, Cryptocurrencies and bank transfer

Can I start now and pay later?

Of course you can. Use the Flutterwave Rave option at checkout and choose Kwikmoney to make the payment. You do not need to have cash in your bank account to become certified and successful
Rave + kwikmoney = More certification and success For You! 

"People who waste time waiting for all the perfect conditions to fall into place never get anything done. The ideal time for action is now! - Mark Fisher

Yours Truly

Idowu Olayiwola
Cyberbuddies Ltd


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"In my opinion, you need to work on the graphics".

Those were the words that inspired me to share this story with the interviewer. I have never told anyone but him, my ex-fiancee and a few close friends, so now let me share this secret success story with you.

The day I took the photo of my first book cover was my introduction. Marriage is a very big deal in my Yoruba culture and it is expected that I would pay full attention to the ceremony but my mind was on my mobile phone. No, I wasn't chatting with a side chick or some other old secondary school friend but I was making money on social media while that photo was being taken.

Weddings are "social". I was making money on social media while sitting on that chair. I lived up to the claim of being successful at social media marketing... not just brick and mortar selling.

It wasn't a planned book cover, neither was it my plan to sell on social media during my introduction but a couple of events lined up that made me pay attention to my phone at that uncommon ceremony such that no other photo could tell the story of a "social media marketing success" better.

The crazy thing is that I didn't tell that particular story in the book because I was feeling too emotional that the marriage didn't work out but it's been over two years now so I have gotten over the emotional trauma and heartbreak.

On that day, our sports betting website was just restored immediately after I got to Osogbo with my family. It was almost three weeks after we were yanked off for no good reason. Our website (we didn't have any brick and mortar presence, no shops, nothing), our only betting platform just read "503 service unavailable". We had contacted our technical partners about the distress they had caused our users and they couldn't get us back online. They said it was an issue with our feed providers not wanting to support our business anymore but that argument didn't hold any water to me so I demanded a quick restoration.

So the excitement our very loyal users had when they saw that we had come back online was amazing. They bombarded the site with money to place bets instantly because I was in touch with them all the way reassuring them that all will be fine and the issue would be resolved. So while I was posing to take that photo, I was also attending to some requests and monitoring some transactions right there beside my beautiful ex-bride-to-be

ON MY INTRODUCTION??? YES, I like to deliver my promises. I had promised our customers heaven on earth. We were like a family but our technical support team in Cyprus just made me look like a "BIG MOUTH NO ACTION" kind of guy for almost three weeks.

Attending to them on that chair was a testament to the fact that I deliver my promises and even while promising another human - a woman in this introduction context that I would take care of her, my promise would be empty if I didn't truly care about my customers. So what makes a successful social media marketer is his/her ability to consistently deliver promises (even in the face of adversity mixed with any form of celebration) to customers just like the guy on the cover of the photo of my book titled "HOW TO BE SUCCESSFUL AT SOCIAL MEDIA MARKETING" did.

Read the book to learn how I did it.

Idowu Olayiwola
Cyberbuddies Ltd

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Did you enjoy "GOING GLOBAL" in 2019 like we did?

We'll be even more GLOBAL in 2020

Compliments of the season. Here's what we did to go global in 2019:

First, we released Idowu Olayiwola's second book titled How to be successful at Digital Marketing as a sequel to How to be successful at Social Media Marketing which can be accessed anywhere in the world on our official website Cybuds.com and Amazon. How to be successful at Social Media Marketing also became available in Spanish, French, Italian and more languages. We can now accept payments in more than 200 countries/regions and support 100 Display & Billing Currencies and we are available in 30+ Languages. We can now receive payments easily over borders and language barriers. We’re here for you, wherever you are. We now accept PayPal, 2Checkout, Paystack, Voguepay and Flutterwave Rave.

Second, we launched Idowu Olayiwola's Digital Marketing Online Course to assist you with your Google Digital Marketing Certification.

Third, we released two of Idowu Olayiwola's Afro/Hip Hop/Trance songs
1. Jagabang on SpotifyApple MusiciTunesGoogle Play/YouTube, DeezerNapsterMediaNet
2. Silekun on SpotifyApple MusiciTunes, Google Play/YouTube, Deezer, NapsterMediaNet.

Fourth, we are partnering with DNX Communications to swap your old iPhones for the latest iPhone 11 pro max, kindly check them out on Facebook.

Fifth, we ran targetted GOOGLE/FACEBOOK/INSTAGRAM ads and organic promotions in countries like Canada, United States, South Africa, United Kingdom, Nigeria and Australia. We made some exciting discoveries.

Sixth, we had a workshop about "How to be successful at Digital Marketing" with a focus on Search Engine Optimization Watch the full video on youtube here

We had a great 2019 because we went global and we are always glad to serve you globally through digital marketing, Would you like to share some of your own 2019 global digital marketing experiences with us? Just call us, find us on social or send us an email. See you in 2020.



Visit our online shop for digital marketing books and courses

Copyright © 2019 cyberbuddies, All rights reserved.

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Over 300,000 people around the globe have received the google certification in the fundamentals of digital marketing further polarizing the world of Internet Marketers into two categories 

1. Digital marketers who are bold enough to take the course 

2. Some people who just experience the internet through the eyes of "Instagram" and "WhatsApp" yet they call themselves digital marketers, scratch that, they have accepted the title of "Influencers". 

In a world where Google.com is still the most visited website because Instagram does not give you the in-depth search results that Google returns and WhatsApp helps people to connect with their contacts and groups, not necessarily a worldwide web of 4,000,000,000 people looking for your products, services, solutions, and brand.

This book is for everyone in the second category (people who have accepted the title of "Influencers" but aspire to become full-fledged Digital Marketers), people who don't know about keyword research, search engine optimization, search engine marketing, email marketing, affiliate marketing, analytics and what a website actually does to make their business even more relevant on the web. Hit this link to buy a copy of these 370 pages that will help you get certified by Google, it has all the Questions and Answers you need to get certified, like me. You can read and take the exam in the next thirty days for just $27.66 / €24.99 / £22.20 / N10,000 we accept PayPal, 2CheckOut, Paystack, Flutterwave Rave, Voguepay. Your currency and Language is also supported.
Most importantly, your clients, your business and everything in your future will thank you for reading "How to be successful at Digital Marketing by Idowu Olayiwola". 


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It's been a minute, I know, but I think I have had writer's block over the last two weeks and keeping up with this weekly journal is getting harder and harder but I am glad to be writing to you again today. I want to show you HOW I BROUGHT MY INSTAGRAM OUT OF DEPRESSION, The OPAY Invisible Layer Strategy and How not to build certainty on uncertainty. In closing, I will discuss my solution to the Crisis of FBI arresting Nigerian Yahoo Boys

Maybe I have not been able to write because no major events have happened over the past two weeks but in Lasisi's voice Sumjushappenrighnow

MY INSTAGRAM IS NO LONGER DEPRESSED: I just tried the POD for Instagram Engagement and my Instagram posts have seen an engagement increase rate of over 500% because of this discovery alone. First time I heard of the Instagram POD I thought it was unnecessary but the way the Instagram algorithm is blocking posts from being shown to my followers, I knew I had to do something. I tried it and it worked for engagement. Let's see if it will work for selling too. Join My Instagram POD here

I just discovered The Opay Invisible Layer Strategy and it is the reason why OPay Is Emerging As Nigeria’s Most Potent Fintech. To summarize this, OPay is cutting marginal costs i.e Transactional Costs + Delivery Costs in order to reduce commission fees and maximize customer satisfaction. The marginal costs have become the invisible layer so we can say bye-bye to any business that is based on transaction fees in the near future. If you have a startup idea and you are thinking of applying this to your business, let's discuss

I just discovered that you cannot build certainty on uncertainty. You have done it, I have done it, we have all done it. What does this mean? In asking for your next goal from the world, you have to let everyone know what exactly you have to offer. You can demonstrate the certainty you posses via your Curriculum Vitae/Resume if you are looking for a job, proposals, agreements (with a reputation for being a responsible person this should work), a budget, pitch decks (if you are looking for capital), Readymade products and services with a guarantee that you will satisfy your customers and clients, most of all, the number one problem that digital marketers have - A DEFINITE PLAN, Find out more in my book titled "How to be successful at digital marketing" here 

This email will be incomplete if I don't tell you that Flutterwave can now credit my bank account immediately a customer pays on my website unlike before when I had to wait for 24 hours before I get value delivered. They call it INSTANT SETTLEMENT

In conclusion, Ebola now has a cure, Have you heard of WorldRemit? I got paid last week through them regardless of the negative reviews they are having and Kobo360 raised $30,000,000 from Goldmann Sachs. It is time for your business to GO GLOBAL too. The FBI arrests of 80 Nigerians #IgboYahooBoys is one of the trending topics on Twitter and much has been said, all I can contribute to the topic is that we need to be like God who created the heavens and earth out of a formless void by speaking it into existence.

Ephesians 5
1. So try to be like God, because you are his own dear children.
2. Love others as Christ has loved us. He gave his life for us, a sweet-smelling offering and a sacrifice to God.

If you try to be like God, you will never have FBI issues. See you next week.

PS: I don't own the Aston Martin, na borrow pose wink

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Digital Marketing hasn't changed in the last 12 years. The only thing that has changed is your awareness.

So I just had a delicious Pasta and Chicken combo at TFC and relaxed a bit to take a selfie as I thought about how we won the brief to create their online presence in 2007. That year, my logical mind was coming to the conclusion that by this year 2019, we would have home delivery as the main way we buy fast food but sadly I was wrong.

Nothing changed, thus the boring look on my face. The idea didn't scale. I still have to go to a fast-food restaurant to buy food. Home delivery is still not really competing with the eat-in option. But does that mean the budget of TFC to create an online presence was totally wasted? Not really.

Sometimes business decisions are made because your competitors are leveraging on certain ideas and opportunities that might make them stand out in your customer's mind so you must explore those opportunities too. Sometimes making a sale or balancing your balance sheet today might mean killing your business in 10 years... This happens 99% of the time according to statistics - people make sales at the expense of their long term business goals.

12 years ago when I was working all night to animate the menu menu... No that's not a typo, the website menu of the TFC website was a food menu that displayed the page you would visit at every mouse over, I thought I was in the web design industry but today, it is clearer to me that I was in the digital marketing industry where my clients' business success is my success.

I am glad that Tastee Fried Chicken is still here today, I am glad that I am still here today and it can only be traced back to their commitment to delivering their promises to #customers as I enjoyed my meal, I thought of the slogan "We do chicken right" which has now changed to "we do you right" to focus the brand on "you" not 🐔 chicken. Maybe that's why I am still in this business today, my focus has shifted from design and coding to "YOU".

To reach out to more people on a global scale, we are setting up translations, currencies, payment methods and country-specific content. You should too! Contact Cyberbuddies here for more information

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Let me share this paragraph from my book titled "How to be Successful at Digital Marketing" with you

This year 2019, Google + shut down, GDPR enforcement clocked one year old for this reason:
“The best marketing doesn’t feel like marketing.” – Tom Fishburne, Founder of Marketoonist
Why? Privacy is a huge problem online and while some people are getting it right, others are violating our privacy by marketing to us when we did not opt-in for their messages. Courts are closing down businesses while regulatory bodies are creating new laws and enforcing them.

How can businesses succeed in this digital world without violating other people's privacy? You can find out this and more from my book if you just hit the link to place your order now.

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This week comes to an end with some interesting stories in the digital marketing space and it is a pleasure to share some of them with you from Instagram engagement reduction to Microsoft and Google's Accelerated Mobile Pages Project. Make sure you check out the Robots.txt exclusion protocol that is going to affect your rankings on Google and either you, your Search Engine Optimizer or your web developer should pay attention to this on or before September 1st. Let's dive in!


Instagram engagement is down according to a study covered by Search Engine Journal. The engagement stats are averaging at around 0.9% the study says – an 18% reduction since the beginning of 2019. This explains why you have not been getting as much likes and comments on your instagram posts. Read more...


Google are set to formalise the exclusion protocols for robots.txt and while Gary Illyes has stated that nothing is changing (as you can see in this Search Engine Land article), they have also announced that they will no longer be supporting noindex in robots.txt (it’s fine in meta tags, so no need to worry if you’ve been doing it right so far). Read more...

AMP Autocomplete

SEJournal featured a story over the weekend on the fact that Google’s AMP project will now allow for autocomplete options for forms and searches. While the industry at large remains largely unconvinced by AMP, the option for autocomplete and the additional speed boost it represents is another plus for the project. Read more...

Microsoft Ads add parallel tracking

I missed it last week, but came across an article on the Microsoft Ads blog announcing that they will be allowing parallel tracking of ad URLs. Rather than the couple of seconds it takes to redirect through various tracking URLs, consumers clicking on an ad, the blog says, will be taken directly to the final URL while the various measurements continue in the background. Read more...


If it isn’t the name of the new Watson Marketing, then I’m afraid that is the final sign of the end times and we may as well pack it all in. Either way, the extremely impressive IBM AI’s marketing arm has split from the parent company in order to adopt a more agile growth strategy. They’ll be looking to deliver AI powered analytics and marketing automation and, if the demonstrations of IBMs AI work elsewhere is anything to go by, it will be well worth keeping an eye on. Read more...

Are you looking for a wordpress/joomla web design company with certified digital marketers? Cyberbuddies Ltd has been working for over a decade to ensure that you succeed online. Through your mobile-first responsive, search engine friendly, browser friendly website design combined with social media marketing, search engine optimization, pay per click advertizing, email marketing and so much more. We are committed to providing you with excellent digital marketing products and services that will help you focus on what you do best while we handle the techie stuff. Contact us today to get started

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How to be a successful yahoo boy?

Take a look at these numbers:
10K – 100K

How to make money online in nigeria
1K – 10K

Make money online in nigeria
1K – 10K

Yahoo boys
1K – 10K

Scam format
1K – 10K

I was doing keyword research on the google keyword planner just to get an idea of what people who live in "Ibadan" are searching for especially relating to "MONEY", so I typed "Ibadan Money" in the search box and the results above came up.

YAHOO is the most important word relating to Ibadan Money and it has a monthly search volume i.e the number of times people search for the keyword "YAHOO" on Google.com in IBADAN is between 10,000 and 100,000 times. The other keywords and key phrases are interestingly similar. Everyone seems to be looking for how to scam someone else on the internet.

The question really is this: If nobody was getting results, would they still be searching for it that often? Then I wonder how many of the aspiring yahoo boys are aware that they could make much more money doing legitimate work online by selling products and services to Nigerians and even foreigners. They could sell digital products online and get paid via paypal, skrill, neteller or even direct bank transfer. 

The game is about to change now that LIBRA is being created by the LIBRA ASSOCIATION to enable everyone make and receive payments on FACEBOOK MESSENGER and WHATSAPP

Buy my book on Amazon for more ideas on how to make money online via social media marketing

Digital Marketing Trends for 2019

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Hello everyone,

I am glad to finally bring you the product of my research on Digital Marketing over the last decade via this blog. I have lied to myself that I am not ready to start sharing my knowledge because my experiences might just be personal not necessarily beneficial to readers but since I published my presentations on Social Media Marketing here and a lot of people came to www.cybuds.com Cyberbuddies's official website to download it and I am currently going through my Google Digital Marketing Certification training while creating my own course on Udemy.com titled How to gain 20,000 followers on Instagram just like me here Instagram.com/idowuolayiwola, as well as the feedback I am getting from my book on Amazon.com titled How to be successful at social media marketing, it has become apparent that I must reach out to more people on a daily/weekly basis to share knowledge and guide them through this massive opportunity that the internet, websites, social media, mobile apps, and other technological advancements are offering and how they can apply them to succeed in their businesses and reach personal fulfillment.

The trends for Digital Marketing in 2019 include but are not limited to

1. Artificial Intelligence

2. Chatbots

3. Omnichannel Marketing

4. Accelerated Mobile Pages/Progressive web applications e.g https://cybuds.com/amp

5. Email and Marketing Automation

6. Live Video

7. Voice Search

8. Augmented reality/Virtual Reality

9. Native Advertising

10. User-generated Content

11. Events and Experiences

12. Adwords

We discussed them earlier this year on my RC165FM.com (a Toronto, Canada based online radio channel) interview with Yolande and DJ Humble about Digital Marketing Trends for 2019 and to think that so much has changed since I published some articles on BusinessDay e.g Benefiting from social media in 2014 and 2015 will be a good year from businesses operating online, it is clear that I need to come out and engage more people on how to succeed in Digital Marketing often. I will talk about these trends in my future posts. 

Like me, over Four Billion (4,000,000,000) users of the internet want to buy/sell products like laptops, phones, shoes, bags, etc and services like logistics delivery legal accounting, etc and the complex world of digital marketing comes with a lot of jargons that require someone who is knowledgeable to demystify/explain them and assist them to make sales.

I will keep updating this blog while I look forward to direct messages via the livechat feature located at the lower left corner of the screen. Let me know if you have any questions discuss the following topics:

Web Design, Digital Marketing, Social Media Marketing, SEO, Search Engine Optimization, Web Development, Accelerated Mobile Pages, ChatBots, Artificial Intelligence, Long-Tail SEO, Short-tail SEO, Events and Experiences, Adwords, Adsense, Native Advertising, Augmented Reality, Virtual Reality, User Generated Content, Voice Search, Live Video, Email Marketing Automation, Facebook Marketing, Twitter Marketing, WhatsApp Marketing.

I will be explaining them on this blog as we go along. Subscribe to my mailing list above and add me on WhatsApp  for daily notifications

#website #seo #developer #css #programmer #code #web #digitalmarketing #php #webdesigner #technology #websitedesign #software #business #marketing #python #development #java #coder #socialmediamarketing #socialmedia #tech 

#codinglife #graphicdesign #webdev #design #onlinemarketing #programmers #computer #wordpress #softwaredeveloper #computerscience #entrepreneur #branding #geek #linux #startup #ppc #smallbusiness #digitalagency #ecommerce #content #developers #sem #advertising #contentmarketing #softwareengineer #websitedesigner #ux #marketingstrategy #ui #programmerslife

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Finally, it is now possible that Nigerians will have electricity. Tesla is coming to Nigeria with Powerwall and this could be the inflexion point where most electricity problems would disappear, at least at homes. Oyo State should offer Tesla state tax holiday for ten years so that Tesla will locate its Nigeria headquarters in Ibadan! I get it – I really want Ibadan to grow. Sure, just a dream.

According to Wikipedia, the Powerwall is a rechargeable lithium-ion battery stationary energy storage product; it is intended to be used for home energy storage and stores electricity for solar self-consumption, time of use load shifting, backup power, and off-the-grid use

TESLA, a United States electric carmaker and clean-energy company will introduce batteries that can power homes and businesses in Nigeria. This would allow consumers’ in remote areas not on a power grid access to energy and a more stabilized energy source.

Tesla’s incursion into the Nigerian energy market seems well-informed. Consumer groups in Nigeria have raised concerns over the state of power distribution companies(DisCos). DisCos have been accused of estimated billing, exploitation, and unsustainable tariffs after 5 years of power sector privatization from the Nigerian government. Many industries and household consumers are complaining about the services provided to them by DisCos, and it is believed that TESLA batteries could be a solution to this.

However, there are rumours that distribution companies in Nigeria fear that this will lead to a decrease in customers, especially in the industrial sector. Many banking estates and industries already rely on alternative energy solutions. According to a 2016 report by DisCos, the use of these alternatives led to a loss of  about $196.23million.

The list price for a new Tesla Powerwall 2.0 battery, which offers twice the storage capacity of the original Powerwall, is $6,700. Supporting hardware adds another $1,100 to the equipment costs, bringing the total to $7,800. Installation can add anywhere from $2,000 to $8,000 to the final bill, notes EnergySage.

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This is amazing – medical services, unbounded and unconstrained, through the power of 1s and 0s. China has shown the template of how medical service delivery would be anchored in the world in the near future.

Ping An Good Doctor, China’s largest online healthcare services provider, has now expanded its AI-geared “one-minute clinics” across eight major Chinese provinces and cities. With signed service contracts for almost 1,000 units and a growing user reach of over 3 million patients, the company has stocked its 24/7 compact booths with more than 100 categories of cryogenically refrigerated common drugs, purchasable through smart vending machines. Each clinic houses an ‘AI Doctor,’ trained to collect data on patient symptoms and medical history through voice and text input, after which one of Ping An’s human doctors provides remote diagnoses, medical advising, and immediate online prescriptions.

As the Chinese government drives forward a comprehensive “Healthy China” strategy, the nation’s online healthcare market continues to boom. Predicted to surpass US$14.4 billion in value by 2025, the domestic market has seen countless new players, with Ping An Good Doctor at the helm. Offering everything from online consultations for over 2,000 common diseases to one-hour drug delivery services, Ping An’s platform serves as a groundbreaking example of digitized and democratized healthcare: a glimpse of the future in which any patient can access transparent health information, expert advising and medical care anytime, anywhere.

Source: Diamandis newsletter:

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About Us

Cyberbuddies Ltd. is a digital marketing company that helps businesses experience digital marketing with a friendly person who knows how to sell and teaches them through books, courses, and mentorship.

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